Sony Australia Limited Privacy Policy

This Privacy Policy applies to the services offered by Sony Australia Pty Ltd (ABN 59 001 215 354) ("Sony").

1. Personal information is important.

Sony is committed to safeguarding personal privacy. It recognises that individuals have a right to control how their personal information is collected and used. Providing personal information is an act of trust and it is taken seriously. Unless given consent to do otherwise, Sony will only collect and use personal information as set out below.

Sony has developed and implemented its Global Basic Principles on Personal Information which reflect world best practice on privacy policies. These principles meet and exceed the requirements of the Australian privacy legislation.

2. Collecting personal information.

Sony will not collect or monitor any personal information about an individual without their consent. The only personal information collected is what has been provided voluntarily.

When a product is purchased or through marketing activities (online, in a store, over the telephone etc.), personal information may be requested (such as name and address) in order to service product, provide upgrades or updated information, and advise of other Sony products, which may be of interest. No one is obligated to provide personal information. However, failure to do so may result in Sony being unable to sell you products and/or provide certain services including after sales services.

Sony's policy for collecting personal information from children under the age of 13 is to seek the permission of a parent or guardian for the collection of this information.

3. Use of tracking technologies

Sony uses tracking technologies such as cookies or web beacons to make use of the website and services as convenient as possible. Cookies are pieces of information that a web site transfers to a computer's hard disk for record keeping purposes. Web Beacon is a technical method that sends information related to the access to websites, when you browse websites, open or preview an HTML-formatted email. Most web browsers are set to accept tracking technologies such as cookies or web beacons. These tracking technologies do not themselves personally identify users, although they do identify a user's browser. These tracking technologies allow Sony to monitor the items an individual may want to purchase as they move through the shopping site, and to record how many people are using the different parts of the site. It is possible to set the browser to refuse tracking technologies such as cookies or web beacons, however, this may limit the services provided by Sony's web site.

4. Using and disclosing your personal information

Personal Information will be used for the following primary purpose:


  • To fulfil obligations under any sale and purchase contract and/or any other contract between the individual and Sony.
  • To render services related to Sony business such as warranty or after sales services.
  • To provide information about products, service and/or special offers.
  • To obtain opinions or comments about products and/or services.
  • To record statistical data for marketing analysis.

For the purpose described above, information may be shared with Sony group companies either in Australia or overseas. Also, in order to operate the web site or deliver a service, personal information may also be shared with a service provider, a non-Sony group company.

Sony and Sony group companies recognise the trust with which individuals provide personal information, and such information will not be used or disclosed for any other purposes without consent, except in exceptional cases when disclosure may be required by law or is necessary to protect the rights or property of Sony, any Sony group company, or any member of the public, or to lessen a serious threat to a person's health or safety.

5. Contact by Sony

Sony may contact individuals using the information which was provided by them in order to:

  • Provide information that may be of interest about upgrades, new Sony products, special offers and other matters that may be of interest.
  • To send newsletters.

Sony does not send advertising information without obtaining prior consent. If an individual receives communications from Sony which they do not wish to receive, they may remove their name from the database by contacting Sony on the customer enquiry number 1300 13 SONY (7669). Please allow 14 days for this request to be processed.

6. Individual's right of access

Individuals have the right to review the information that may be recorded on the Sony database. Information may be reviewed by contacting Sony on the customer enquiry number 1300 13 SONY (7669).

7. Changing and deleting the information we have about you

Information contained on the database may be amended by contacting Sony on the customer enquiry number 1300 13 SONY (7669). In the same way, a request may be made to delete personal information, and all reasonable steps to delete the information will be made, except where it is required for legal reasons. Deletion of information may result in Sony being unable to sell products directly and/or provide certain services including after sales services.

8. Storage and security of personal information

Sony will endeavour to take all reasonable steps to keep secure any personal information recorded, and to keep this information accurate and up to date. The information is stored on secure servers if in digital format, or in locked areas if in hardcopy format: these repositories are protected in controlled facilities. In some cases these facilities may be overseas. Sony employees and data processors are obliged to respect the confidentiality of any personal information held by Sony. However, security of communications over the Internet cannot be guaranteed, and therefore absolute assurance that information will be secure at all times cannot be given. Sony will not be held responsible for events arising from unauthorised access to personal information.

9. Sony and links to other web sites

Sony provides links to web sites outside of the Sony site. These linked sites are not under the control of Sony, and Sony is not responsible for the conduct of companies linked to the Sony web site, nor for the performance or otherwise of any content and/or software contained in such external websites.

10. Problems or queries

Queries relating to the Privacy Policy, or any problems or complaints may be directed to the Personal Information Officer by calling the customer enquiry number 1300 13 SONY (7669).

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Sony Foundation

11-19 Hargrave Street East Sydney NSW 2010

PO Box 88 Darlinghurst NSW 1300

Phone: 02 9383 6200 email: [email protected]